PORTFOLIO

A motivating, modern website for an organizational development & leadership coaching firm in Montreal

Website in a Week

MEET THE CLIENT

Hors-Piste

In 2016, Sylvie Beausoleil, Julie Bourbonnais, and Solime Gaboriault founded Hors-Piste with a shared dream:

To build an agile, vibrant and human-centered organization where pleasure goes hand-in-hand with innovation and impact. Like sherpas, the trio set out to help leaders and their teams think outside the box in order to tackle complex organizational challenges in new ways — together.

Through their custom support services as well as turnkey workshops, they help organizations create transformative experiences and spark conversations that lead to greater progress. They do this through 5 main areas of focus: alignment and strategic planning, change management, well-being and workplace climate, individual and group coaching, and project management.

LinkedIn Hors-Piste

Website hors-piste.ca

THE BRIEF

The goal of this project was to modernize and elevate Hors-Piste’s online presence, including a change of platform from Wordpress to Squarespace. Their team wanted a website that not only reflected their level of expertise and the variety of tools they employ, but also their approach as warm, empathetic and collaborative guides who value well-being just as much as performance in the workplace. Because they want to attract leaders who recognize the need to do things differently.

THE SCOPE

Design a Website in a Week that reflects Hors-Piste’s core brand values of empathy, care, commitment, clarity, alignment, analysis, flexibility and transformation.
Opt for a design that communicates “leadership with heart:” minimal with pops of color and playful elements.
Lay out text-heavy pages in a simple and engaging way, allowing clients to get familiar with their services, and feel hopeful, reassured, and motivated to take the next step towards achieving their organization’s goals (a.k.a. contact button!)

HOW THE WEEK UNFOLDED

Using our Website in a Week model, Drea and the Hors-Piste team collaborated to achieve the following milestones:

Conducted a strategy meeting to discuss the site map, visual elements, and gather inspiration.
Selected muted color palette, sans serif fonts and playful icons to compliment the existing logo.
Fully designed the Homepage along with 4 others: What Sets Us Apart, Team, Custom Support and Workshops.
Set up free “guide for managers” e-book as lead magnet.
Implemented bespoke features, such as CSS fonts, pop-up contact form, arrow micro-animations, rounded corners for testimonial section and stylized mobile menu.

THE FINALE

Hors-Piste now has a beautifully up-to-date website that provides thorough information on their services, values and team members. We painted a vivid picture of their professionalism and human-centered approach, inviting potential clients to contact them to book a service, check out their LinkedIn profiles or sign up to their mailing list to receive a free e-book.

Julie’s testimonial

“Drea is a gem! Very reactive, she always responds quickly to texts and e-mails. She delivered a high-quality, creative project on time. I felt confident and supported throughout the process. I’m really pleased with the result. The project matches my expectations perfectly, thanks to Drea’s suggestions, which are a testament to her attentiveness and attention to detail.”

Julie Bourbonnais