PORTFOLIO
A warm, refined and minimalist website to showcase an online movement studio & app
website in a week
case study
MEET THE CLIENT
Geneviève Locas
Geneviève has over 20 years of experience teaching movement. A former gymnast, she has also been a coach, teacher, and trainer in various disciplines, including Pilates, which she now prioritizes.
Since the beginning of her career, she has helped thousands of women get moving, both online and in person. She has organized more than 150 events throughout her career, creating memorable and inspiring group experiences.
With her new online movement studio saines & co., Geneviève is committed to helping women feel strong, energetic, and at peace through effective practices and healthy, sustainable habits.
Her vision: to make daily movement accessible, enjoyable, and simple, while having fun moving together.
Instagram @saines.co
Website saines.co
THE BRIEF
Our friends at HAVEN creative space approached us to collaborate on this website for their client Geneviève, who was launching a new online movement studio and app called saines & co.
Guided by the brand identity, visuals and creative direction they provided, we set out to design a digital space that feels refined, yet warm and welcoming — with the main goal to inform and inspire potential clients to buy a subscription to the studio.
THE SCOPE
Our work revolved around creating a fully functional Squarespace website that takes people into the saines & co. brand universe while streamlining the studio subscription process to grow a community of like-minded women committed to a sustainable and holistic healthy lifestyle.
Develop a simple, intuitive website structure and navigation that prioritizes one CTA throughout (i.e. join the online studio)
Create a soothing, minimalist design where imagery is front & center, while seamlessly incorporating brand icon, colors and fonts
Build 6 pages: Homepage, Approach, Subscription, App, FAQ & Shop
Design device mockups to illustrate the use of online movement studio
Research and decide on optimal video-on-demand platform (Uscreen)
Refine design of Uscreen platform to reflect overall branding and integrate it into the website
HOW THE week UNFOLDED
Using our Website in a Week model, we collaborated closely with HAVEN creative space and Geneviève to establish beautiful, efficient website that could serve as a complement and springboard for her video platform.
We began by reviewing their Shopify setup and identifying the best path to migrate content to Squarespace while maintaining their product data and existing scheduling tools. Together, we clarified site goals, mapped out their pages, and determined how to organize their wide range of offerings in a way that felt natural and intuitive.
From there, we established a soft, whimsical branding direction using pastel tones and delicate fonts that echoed Kiko’s creative and spiritual energy. We set up all style settings in Squarespace, ensuring the visuals aligned with their vision and complemented their photography.
THE FINALE
With clear navigation, integrated tools, and branding that feels as warm and ethereal as Kiko themselves, the site now mirrors the energy of their practice: calm, creative, and beautifully in tune.
CLIENT testimonial
“We are in LOVE with our website and couldn’t have done it without you, Drea! Thank you for your amazing work and vision.”
Geneviève Locas
