PORTFOLIO
A refined, functional website for an osteopath and international educator
website in a week
case study
MEET THE CLIENT
Lisa-Marie Farley
Licensed Osteopath, Certified SomaTherapy & Somatraining Instructor
With over 13 years of experience as a Canadian osteopath, Lisa-Marie Farley is recognized for her movement-based approach to sports therapy and performance. She specializes in post-concussion recovery and performance optimization, having worked with more than 100 professional athletes across hockey, basketball, and other elite sports.
As an international educator, she teaches manual therapy, Somatraining, and ELDOA courses across Canada and Europe, blending deep fascial knowledge with practical, cutting-edge techniques.
Beyond her clinical and teaching work, Lisa-Marie lives what she teaches. A devoted mother and gardener, she finds balance in nature’s rhythms—guided by the belief that healing and performance are rooted in connection to ourselves, others, and the natural world.
Instagram @farleylisamarie
Website lisamariefarley.com
THE BRIEF
Lisa-Marie needed a digital home that reflected her expertise while making her wide range of offerings—trainings, downloadable programs, and free educational content—easy to explore and purchase.
Her previous online presence didn’t fully support the structure she needed. With multiple live trainings, two at-your-own-pace programs, and an extensive YouTube library, she wanted a site that could not only showcase these resources but also simplify the purchase and booking experience for her students around the world.
THE SCOPE
Our goal was to create a minimal, elegant, and intuitive Squarespace website that highlighted Lisa-Marie’s professionalism while keeping her offerings organized and accessible. The project included:
Two dedicated sales pages for her at-your-own-pace programs, complete with video previews, detailed outlines, and clear purchase options.
Integration of Squarespace’s digital download feature, allowing customers to purchase and instantly receive the programs upon checkout.
Setup of payment processing, ensuring Lisa-Marie could receive payments directly through her website.
Individual pages for her ELDOA and SomaTraining programs, providing detailed information and direct purchase options.
A full catalogue of upcoming trainings, giving visitors a complete view of all available in-person opportunities.
Embedded YouTube videos across key pages to connect visitors with her free educational content and showcase her teaching style.
An About page to share Lisa-Marie’s story, experience, and philosophy.
A cohesive visual direction — soft neutrals, clean typography, and elegant serif fonts paired with Lisa-Marie’s beautiful imagery — to evoke calm, clarity, and professionalism.
HOW THE day UNFOLDED
Using our Website in a Week model, we collaborated with Lisa-Marie to bring her full vision to life:
Mapped out her entire offerings to create a clear site structure that balances both her in-person trainings and at-your-own-pace programs.
Built two detailed sales pages using Squarespace’s digital products feature, allowing users to purchase and instantly receive her self-paced programs. Each page included embedded video previews and a breakdown of what was included in each course.
Developed dedicated pages for her ELDOA and SOMA trainings, each highlighting the purpose, format, and schedule of these specialized programs.
Set up e-commerce functionality and integrated a payment processor so purchases flow directly to her business.
Embedded her YouTube videos throughout the site, allowing visitors to access her free educational content while encouraging deeper engagement.
Created an About page that shares her professional background, areas of expertise, and holistic philosophy.
Included brand and client logos to visually represent the high calibre of her experience and strengthen trust with new visitors.
Refined the overall aesthetic using neutral tones, clean serif typography, and beautiful imagery provided by Lisa-Marie, resulting in a site that feels minimal, warm, and grounded.
THE FINALE
The new Lisa-Marie Farley website beautifully reflects her depth of knowledge and holistic approach to performance and recovery. Visitors can now seamlessly explore her offerings, register for trainings, and purchase her at-your-own-pace programs—all in one intuitive, visually soothing space.
CLIENT testimonial
“Ce que j'ai le plus apprécié c'est la rencontre de stratégie la première journée et la fréquence des contacts qu'on a durant la semaine. C'est rassurant.”
Lisa-Marie Farley
